red shirt school of photography

Inspired by BLDGBLOG 's recent project of scanning and blogging about books found in the CCA  archives, I am now going to do the same with books I come across.

The first is one I purchased for 50 cents on Friday: "National Geographic on Indians of the Americas; a Color-illustrated Record" by Matthew W. Sterling.

Mostly, what I find endearing about this - and other National Geographic records from the 1950's - is the staging and coloring. Apparently this type of photography is called the "red shirt school of photography " which used kodachrome film that enhances reds to brilliant levels.

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