16.2.11

Design Profile: Tim Brown

tim brown ideo

Tim Brown is CEO and President of IDEO. He also has an informative blog called Design Thinking and is trying to start a design revolution of the same name.

"Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity." -Tim Brown

To learn more immediately, you can watch his TED video, read a paper he wrote for Harvard Business Review, or buy his book.

I am not sure how we can use these ideas in Free Time yet, but I am certainly keeping them in mind.
-amber

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